PENGARUH SIGNIFIKAN HARGA, LOKASI, DAN SISTEM PROMOSI DIGITAL, TERHADAP EFISIENSI PENJUALAN PADA PERUMAHAN BUNGO CIPTA GRAHA 5

Abstract

Abstract

The real estate industry is one of the sectors that has been growing quickly in the last few years. More property companies are popping up, which has led to tough competition. Developers now need to step up their marketing strategies to make more sales. This study will look at how price, location, and online advertising affect sales performance at Bungo Cipta Graha 5 Housing Complex. This research took a numerical approach with a method that looks for connections. The group studied included all the customers of Bungo Cipta Graha 5 Housing, with a total of 168 people surveyed. The method used for sampling was called saturated sampling. Information was gathered using questionnaires with a 4-point scale. The data was analyzed using multiple linear regression with the help of SPSS version 27. Tests for validity, reliability, normality, homogeneity, as well as t-tests and F-tests were conducted. The findings show that price, location, and digital advertising do not have a big impact on sales performance when looked at separately. Also, when combined, these three factors do not significantly affect sales efficiency, as indicated by a significance value of 0.937, which is greater than 0.05. This means that other factors not considered in this study mostly influence sales efficiency at Bungo Cipta Graha 5 Housing.

Keywords: Price, Location, Digital Promotion, Sales Efficiency